FinTech Product Strategy

Project: Market Rebellion

Situation & Task:
I joined Market Rebellion (then known as Investitute) when it was a startup. As the company matured, there was a need to find product-market fit with its educational products.

Action:
Together with the business development leader, I created the foundation for what is now Market Rebellion’s flagship product: Unusual Option Activity. Using a beta testing group, market research, and iterative design and development, I led the small team from 0-1 for this product.

Result:
Unusual Option Activity became Market Rebellion’s flagship product and led to a doubling of subscription revenue annually since launch.

Market Rebellion had a monthly website visit growth rate of 23.6% as of 2/14/2023. Source: Crunchbase.