Product Landing Pages

Project: OptionsHouse Commission-free trades landing page campaign
Year: 2015

Situation & Task:
Served as the primary visual and UI designer and developer for ad campaign landing pages. Process involved coordination with technology and regulatory compliance teams.

Action:
Ad campaign landing pages designed for serious traders who use advanced technology. Primary marketing team objective was introducing and focusing on the low rates and third-party (Barron’s) highly-rated technology. These pages were A/B tested along with coordinating advertisements.

Result:
Results showed that a clear view of the trading platform was a strong motivator to lead to the account open step.