Retail Digital Experience Strategy

Project: Diventures Digital Experience Strategy

Situation & Task:
Diventures is a growing scuba, travel, and swim company headquartered in Omaha, Nebraska and expanding into other Midwest locations. My work included email campaigns, video presentations, graphic design for print and web, and digital web experiences.

Action:
In coordination with the Diventures Marketing team, I assisted in cleaning and organizing email lists between retail system lists and their marketing service provider, Mailchimp. I also assisted in redesigning their marketing emails and creating dynamic content automations to welcome new members, send birthday treats, and club announcements.

Result:
Diventures has been successfully expanding their business and acquiring new locations. Though my assistance in marketing automation and systems, the marketing team was able to successfully expand and engage with a large agency as part of their successful growth objectives.