Collectible Ecommerce Marketplace

Summary:
PonyFrenzy was launched as a niche collectible marketplace built using WordPress with ecommerce functionality through WooCommerce. The goal was to sell an entire massive collection of collectible pony toys.

Outcome:
Using organic marketing tactics and social outreach, the website and its friendly brand and marketing created a loyal fan following. Sales were launched on “frenzy” days which allowed collectors to purchase these unique items without waiting on auctions. It was a first-come, first-served model.