E-Learning Website

Project: Peter Saxe Music

Situation & Task:
Peter Saxe is a renowned jazz musician and educator in Chicago, Illinois. After developing a set of improvisation courses, Peter wanted a website that would allow him to both promote his music career and sell courses. The task included creating an ecommerce-ready website with the ability to self-manage blog content.

Action:
Skills utilized included project management, organizational strategy, brand development, web UI design and development, ecommerce systems integration using WooCommerce, blog content strategy and copywriting.

Result:
Peter’s final website led to successful sales of his improvisation courses and a bold step in his personal brand development journey.