Growth Best Practices

Situation & Task: A consumer products company was looking to establish a growth product team focused on growing their software business. My task was to provide insight into best practices, define the growth product roadmap, and recommend testing strategies.

Action: I evaluated the team’s current structure, the history of growth at the organization, and identified stakeholders. I held one-on-one meetings to determine currently held views on growth, product features and concepts in progress, and identified opportunities for testing.

Result: I provided insight into growth best practices by delivering options for creating a cross-functional growth team and strong recommendation for alignment between product and business teams.

Challenges: At the time of writing in March 2023, growth team implementation is a challenge for all companies at any stage of growth. One insight gained during this process was the importance of having alignment on philosophy for how a growth team is structured within an organization.

Another important philosophical alignment should be discovered about how to execute growth ideas across the organization through use of virtual teams and/or cross-functional growth departments.