Creative problem-solver
I love finding solutions to problems at work, and in my everyday life. I enjoy learning new things, have a knack for understanding complex problems and systems, and a passion for finding solutions that users love.
I am an advocate for the customer and for my team. I enjoy listening, but I’m also not afraid to push back. Time spent getting to know the problem, the customers, the data, and my teammates is always well spent. You can count on me to provide you with a well-researched, balanced view.
- Product-led Growth
- SDLC, Agile Methodologies
- Product Operations
- Go-to-Market Strategy
- Product Strategy
- Product Roadmap
- UI Development (HTML/CSS)
- Technical Consultancy
- WordPress
- WooCommerce
- Java
- PHP
- CRM: HubSpot, Salesforce
- Marketing Strategy
- SEO/SEM Strategy
- Data Analytics, SQL
- Creative Storytelling
- Email Marketing, Mailchimp
- Automation: Zapier, Marketo
- Brand & Logo Design
- Adobe Creative Suite
- UI Design
- Functional Prototyping
- Figma, Adobe XD
- A/B Testing
- Usability Testing
Unique Experience
Following my curiosity about human behavior has taken me from roles in engineering and design to marketing and product for growing companies. I love the idea-generation process, imagining the future, and finding ways to see everything from new perspectives.
Career Path
Head of Product & Experience
Funnychord
2012 - Present
Creative ecommerce agency focused on strategic digital and product initiatives for startups and growing businesses.
Senior Product Manager, Growth
GoPro
2022
Focused on foundational growth team structure and growth roadmap objectives for subscription business.
Director of Product, Marketing Operations, Ecommerce
Market Rebellion
2016 - 2022
Led remote and distributed direct reports and managed third-party providers for this FinTech education community startup.
Creative Lead, Marketing
OptionsHouse
2015 - 2016
Managed creative and web production as part of the Marketing Department for this options brokerage acquired by E*TRADE in 2016.
UX Developer & Software Engineer
Tribune Publishing
2010 - 2014
Software Engineer (Java, PHP) promoted to UX Developer and lead designer for corporate website.
Marketing / Creative Specialist
Music for All
2005 - 2008
Creative designs earned Gold Awards from International Festivals & Events Association (IFEA) over 3 years.
Thoughts & Insights
Candidate Experience
Is your company using the job application process as a branding opportunity?
Real or Fake?
How does metal detecting relate to business decisions?
Attention to Detail
Every small part of an experience is communicating something – is it what you intend?
Uncomfortable Questions
If your company is asking uncomfortable questions, are you comfortable with honest feedback?
Why Tetris?
We know games are great for the brain. Can Tetris be a meditation tool?
Recommendations
“Laura is a unicorn: excels at design and development. She was a key part of our success due to her curiosity, passion, knowledge and perseverance.”
– Direct Manager
“Laura is a shining star that possesses a wide range, unique set of skills. Companies seek to hire the “unicorn” –the one who can do it all – that’s Laura!”
– Direct Report
“Laura is one of the, if not the, most intelligent people I know. She is resourceful, creative, curious, and a great strategic thinker.”
– Colleague
“Laura is an intelligent, creative, artistic, brilliant, quirky, hilarious, and driven person whom any organization would be the better for having in their corner. It has truly been a privilege and pleasure knowing and working with her.”
– Colleague
After Hours
You can find me balancing my work life with some exciting hobbies. I’m a professional metal detectorist (I can help you find your missing ring!), and Part 107 commercial drone pilot. I believe strongly that we are more than our resume, so I hope you’ll get to know some of my other passions. If you’re looking to increase the number of Tetris champions on your team, look no further.