“👎 Bummer news about your application to (Company)”

How does that subject line make you feel?

That’s the rejection email subject line for a job application which asked candidates to submit a 5-minute Loom video demonstrating ideas for improving UX in addition to the normal job application questions. (They included their actual company name. I’ve intentionally left it out.)

I asked my friends and family how they would feel and their reactions ranged from a simple “WTF?” to “at least then I’d know and can quickly move on.” The most liked comment from my network was “I picture boys in flip flops and baseball caps running the company.”

Of course rejection is tough. In the context of a job search it’s difficult for the recipient because often there isn’t a direct, clear reason provided. We don’t learn much from generic rejections. But it’s a challenge to write those rejection notices too.

I decided not to call out this company because when I read the body of the email, it provided some feedback about what factors they were using to screen applicants and at the very bottom of the long email, there was a P.S.

“ps hopefully our application process was engaging but if you have any constructive feedback for me/us then please reply and we’ll try to learn and implement for next time.”

I happily provided feedback on several things, but I truly hope the subject line improves before their next round of rejection emails. I’ll be checking them on it as part of my current project to evaluate the hiring practices for thousands of companies.

The Takeaway

Every candidate you interact with will come away from the process with an impression of your team, your values, and your brand. Job applications are a marketing opportunity and communication is critical. Make sure you are representing your brand and company culture in a positive way and be open to feedback when you receive it.